Having a private fragrance, developed personally for a famous “nose” is the ultimate sign of exclusivity and, probably, the most costly intangible feeling in the world.... Read more [+]
To the honour of having created Joy in 1929, the most loved fragrance of all times, this Parisian perfumery adds the most-detailed service of perfume a la carte. Jean-Michel Duriez, master “nose” of Patou and Rochas, takes the customer by limousine (after payment of 55,000€) to the olfactory corners of Paris to determine how the “perfume of his life” must be. After months of creative reflection and several attempts, they send enough perfume for 5 years packed in Baccarat glass.
The maison Guerlain de París, now a cosmetics multinational, has restored its original business and designs private formulas in which it uses all its talent, wisdom and elegance. Its price, between 30,000 and 50,000 €.
"Objective: the perfect fragrance for each individual. Mathilde Laurent, “nose"" of Cartier, works to make fragrances by order, she interviews her customers, listens to their likings and creates the ideal scent. The price is around 60,000 €."
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