Cartier, leadership and desire
Acknowledged and recognisable worldwide, it has carved a legend: unique items conceived for kings and maharajas, famous designs – such as the panther brooch of Wallis Simpson- and popular lines such as the ‘Trinity’ wedding ring or the ‘Love’ line with screws. Founded in Paris in 1847, it was passed from parents to children until it was sold in 1964 to a Swiss financial company that has multiplied its business. Nowadays, Cartier sells its classics to the large audience and it creates custom-made jewels for select customers.
Bulgari, the colour of business
With a good nose for marketing, Greek Sotirio Bulgari gave his surname an Italian touch in order to get established in Rome in 1879, he applied to jewellery the principles of fashion and he earned an international clientele addicted to his colourful designs.
Harry Winston, highly-gifted instinct
A US citizen of Ukrainian origin and a highly-gifted boy for jewels (at the age of 12 he bought for 2 cents an emerald he sold for 800 dollars a few days later), he was the first to “dress” with his jewels the Oscar nominees, in 1943.
4.- Van Cleef & Arpels, malleable nature
Elegant Parisian company that started as a family business and is today a world legend that shines on the red carpet. Its designs with excellent gems are inspired on nature, with abstract shapes and art-decó models.
5.- Chaumet, the dream of princesses
Jeweller of Maria Antonieta and Napoleon, he was the favourite of the French aristocracy in turbulent times. The star piece of this Parisian legend is the diadem, although its designs have learnt to be updated and conquer women who are not from the royalty.
6.- De Beers, the power of the diamond
A name always associated with diamonds, because it controls the world’s market of this stone. This South African company trades unrivalled stones and exceptional pieces through French multinational LVMH.
7.- Graff Diamonds, for today’s maharajas
Passionate for rare gems, Laurence Graff founded its jeweller’s shop in 1960 in London, today he is a billionaire and he has a multinational chain. Through his hands go the most extraordinary diamonds and his white and yellow designs are famous.
8.- Tiffany, love histories
The New York shop and the blue turquoise box are the identity signs of this house founded in 1837, today there are branches all over the world. Its adorable, clean designs and its exquisite silver are the proud and joy of US jewellery.
9.- Boucheron, jewels that throb
Its pieces full of life and colour are in contact with the world’s most desired female skins. Queens, tsars, actresses and millionaires are amongst the customer of this family multinational founded in 1858.