Weber Shandwick Worldwide. The merged giant.
The winner of the PRWeek gold medal to the best agency in the world is the result of the merger between Weber, Shandwick and BSMG, making it the largest company in the sector. It belongs to the Interpublic Group, a conglomerate that employs 45,000 people and includes other prestigious companies like McCann. Of its 30 specialities, the main ones are consumer, corporate, health, technology and institutional relations. Its turnover is more than 500 million dollars.
The best agency to work for in 2008, according to The Holmes Report, specialises in everything one can think of, from technology to animal care. It is part of the Omnicom Group and its turnover is 500 million dollars.
Edelman. Holding on to its clients.
The first among independent companies. Winner of the 2009 PRWeek prize to the best agency. In that year it did not lose a single of its 50 best clients, such as Johnson & Johnson, Unilever and Pepsi. Its turnover is 450 million dollars.
4.- Burson-Marsteller. “In the event of a crisis, break up”
Its strength is crisis management, as seen, for example, with the insurance company, AIG, and it even has a division dedicated to product integrity. It is part of the Young & Rubicam Group and its turnover is between 300 and 400 million dollars.
5.- Hill and Knowlton. Specialist in 'business'
Part of the WPP Group. The company’s main specialities are corporate communication (more than half of the business), marketing communication, business to business and institutional relations. Its turnover is between 300 and 400 million dollars.
6.- Ogilvy Public Relations Worldwide. The digital trump card.
Also part of the WPP Group, its main specialities are health and institutional relations, although it is experiencing rapid growth in digital communication, one of its trump cards. Its turnover is between 200 and 300 million dollars.
7.- Ketchum. Strong in clients.
It has a high client retention rate and did not lose a single of its 50 best clients in 2009. Specialities: brands, corporate, food & nutrition, health and technology. Omnicom is its parent company. Its turnover is between 200 and 300 million dollars.
8.- Manning Selvage & Lee Worldwide. Searching for opportunities.
In 2009 it launched a new and original speciality: social activism marketing, although 95% of its business is consumer, health and corporate. It is part of the Publicis Group and its turnover is between 200 and 300 million dollars.
9.- Porter Novelli. Innovators.
Also part of the Omnicom Group, it was awarded the 2009 PRWeek prize to innovation. It stands out for its interest and research into trends and applying that insight in its campaigns. Its turnover is between 100 and 200 million dollars.
10.- Cohn & Wolfe. Divisions for all tastes.
Part of WPP and specialists in health (Bayer is one of their clients), consumer, technology and corporate. They have rather unusual divisions in their large agencies, such as a sports division. Their turnover is between 100 and 200 million dollars.